Mobile Money Limited (MML), a wholly-owned subsidiary of Scancom PLC, has announced the appointment of Mr Eli Hini as its first Chief Executive Officer (CEO).
According to a News Release issued in Accra on April 22, 2021, the appointment was made by the MML Board early this month, depicting Mr Hini’s responsibility to drive strategy, business development, innovation and relevant operations for MTN’s Mobile Money business.
Prior to his appointment as CEO, the release indicated, Mr Hini was the General Manager for Mobile Money Limited, a position he held for approximately five years. He was instrumental in setting up Mobile Money services in Ghana and growing the subscriber base, transaction volumes and value as well as revenue contribution, the release stated, adding that he also led the MTN Mobile Money business to receive ISO certification (ISO/IEC 12007: 2013 certification) in 2016 and the GSMA Mobile Money Certification in November 2019.
According to the release, Mr Hini is a Chartered Marketer with over 20 years’ experience and previously held leadership positions in Unilever Ghana Limited and Coca-Cola Bottling Company Limited and holds a Bachelor’s degree from the Kwame Nkrumah University of Science and Technology as well as a postgraduate diploma in Marketing from the Chartered Institute of Marketing, UK.
Commenting on the appointment, the release said, Mr Selorm Adadevoh, Chief Executive Officer(CEO) for Mobile Telecommunications Network (MTN) Ghana, congratulated Mr Hini for his leadership drive that had resulted in the success of Mobile Money. “The appointment of Eli Hini as CEO of MML is an affirmation of his leadership, dedication and success over the years to bring Mobile Financial Services / FinTech this far despite several challenges along the way.”, Mr Adadevoh said, adding that MTN was proud of Mr Hini and what he had brought to the Mobile Money and FinTech industry in Ghana and Africa.
He expressed the hope that after working on the Mobile Money project from its inception, Mr Hini’s appointment would mark the beginning of a new chapter in the FinTech industry”, he added.
Mobile Money was launched by MTN in 2009 to enable customers undertake transactions such as Money Transfer and Airtime Purchase. After 11 years of its implementation, MTN Mobile Money has introduced several services on its platform, most of which have been designed in collaboration with other service providers like the Banks, FinTechs, Insurance Companies, State Institutions and many more.
Mobile Money has chalked some significant successes since its inception. For example, with less than 100,000 subscribers at the time of launch, MTN MoMo now has 17 million registered subscribers. MTN MoMo works with 19 partner banks (after the initial 9) and more than 200, 000 Agents across the country.
Source: G.D. Zaney, Esq.