Mobile Telecommunications Network (MTN) Ghana remains committed to using digitalization as a tool for enhancing Customer Experience as well as creating value for its shareholders.
To that effect, MTN continues to undertake programmes and activities aimed at enhancing customer experience.
One such programme which has been running for the second year is operating under the theme The Year of The Customer: The Digital Experience.
This is in line with the company’s vision to lead the delivery of a bold new digital world to its customers and to enable the company become a digital operator by the year 2023.
Mr Sam Addo, Ag. Chief Executive Officer (CEO) of MTN Ghana, who shared details on the theme in a News Release issued in Accra on February 17, 2021, explained that going digital meant the removal of everything manual and allowing customers to manage their accounts from one simple interface on their mobile, broadband and Mobile Money (MoMo) accounts.
Customers, Mr Addo said, could, for example, buy bundles for their TurboNet, send money with MoMo or pay for things with MoMo Pay— all from one simple app— adding that MTN Ghana was leveraging new technologies such as big data, artificial intelligence and machine learning to provide total automated personalized user experience and self-service options for our customers.
The Ag. CEO also highlighted the investments MTN Ghana had made in technology and network infrastructure expansion over the years to provide reliable connections.
He disclosed that since 2019, about USD 300 million had been committed into network investments to facilitate the rollout of more LTE (4G) as well as upgrade 3G & 2G sites across the country and that the investments had enabled individuals and businesses in both rural and urban areas to enjoy the benefits of a modern connected.
He noted that MTN Ghana was optimistic about the digital future as it worked towards increasing smartphone penetration in Ghana to allow many more people enjoy the opportunities identified in Data and Mobile Financial Services.
Mr Addo said with its Fiber Broadband products and Enterprise Solutions, MTN was poised to increase home connectivity services which would help support customers ‘Working from Home”.
With its strong brand presence and positive reputation, he said, MTN Ghana would continue to drive the business of providing an enhanced digital experience for its customers.
G.D. Zaney, Esq.
