The Acting Chief Information Officer of the Information Services Department (ISD), Mr. David Owusu-Amoah has called on the National Road Safety Authority (NRSA) for a strategic collaboration to reduce road accidents across the country.
He made this call during a courtesy call on the Director of Planning and Programs at the NRSA, Ing David Osafo Adonteng on Friday in Accra.
He stated, “As part of the Department’s transformation agenda, the Department has been retooled to deliver government information efficiently and effectively. The old way of doing things has been enhanced.”
He explained that the Department has been restructured to make it more relevant and responsive to the contemporary media industry, while still playing the functional role as the Public Relations and Communications outfit of the government.
He stated, “Under the transformation agenda, the Department will efficiently inform the public about government initiatives and programmes, such as campaigns to increase road safety and reduce traffic accidents across the nation.”
He further noted that the Department has officers stationed in all regions of the country who can speak to the people in their dialect to facilitate comprehension.
The Head of the Regional Coordinating Division, David Quaye, noted that the Department has modern multifaceted communication channels for disseminating information to the public.
“We have megaphones, online media channels, cinema vans, flyers, community outreach and many more to ensure that the intended message is delivered effectively to the target audience,” he said.
On his part, Ing David Osafo Adonteng disclosed that road accidents have been the leading cause of death in Ghana necessitating public education and publicity.
He stated that using various platforms to appeal to people’s consciousness would reduce road accidents.
“It has come to our realization that if we keep engaging the people, road accidents will reduce. We have strategized in various ways to make significant reductions to create awareness,” he added.
According to him, since 2002, the Authority has managed to reduce the number of road accidents through campaigns and programs.
“We look forward to collaborating to reduce road accidents across the country,” he noted.
Patience Anaadem, ISD