The Ministry of Gender, Children and Social Protection (MoGCSP will launch the “I WILL” campaign to promote an integrated approach to early childhood development communication.
It is also to ensure that children between the ages of 0 and 8 years, especially the most vulnerable, survive, thrive and develop their maximum potential.
The campaign will serve as a rallying call for parents and guardians to increase their commitment toward the development of children in their early years of life while acknowledging the power they have to ensure desired outcomes.
A press release by the Ministry of Gender, Children and Social Protection outlined a series of events outlined for the campaign including media engagements on early childhood development, community engagements, orientation, training of relevant stakeholders and digital promotion of the campaign on various platforms.
The statement, therefore, called on all stakeholders to own and champion the campaign and also mainstream it into all existing early childhood development programmes.
It said communication materials posters, flashcards, counselling cards, and facilitation guideꟷ have been produced to provide relevant information on early childhood development to improve the knowledge and skills of parents.
“The materials are available at the offices of the Department of Children, Ghana Health Service, Ghana Education Service, Department of Social Welfare, Department of Community Development, UNICEF Ghana’s CSO partners implementing ECD interventions in various communities, and online on the ministry’s platforms including the Ghanaians Against Child Abuse (GACA) platform,” it added.
“As we heed to the clarion call of ‘leaving no child behind,’ there is a compelling reason to intensify efforts to scale-up early childhood development interventions to secure a good start for every child,” it added.
Priscilla Nimako, ISD
