The Minister for Information, Mr Kojo Oppong Nkrumah, has urged the New Times Corporation (NTC) to take advantage of the digital and online space to remain competitive in the fast-evolving media landscape.
He said the media landscape is increasingly becoming competitive with television, radio and many online websites publishing the same contents as the print media.
That, the Minister said, should compel the NTC to explore technology to get ahead of the curve in the online and digital space.
“Though your content may still be the best, if you don’t take advantage of today’s technology, you will be overtaken by those with the leadership in that space,” he added
The Minister gave the advice when he visited the NTC as part of his familiarisation tour to agencies under the Ministry of Information.
“If any media house sticks to its old module and does not seek to get ahead of the curve, it could become obsolete in the shortest of times,” he added.
Interacting with the Board of Directors, Management and Staff of the Corporation at a durbar, Mr Oppong Nkrumah expressed the government’s readiness to support the NTC and charged the Board and management to present its plan to the ministry in six weeks.
“It is not going to be the old game plan that says I need money, take the money and then you go, but it is going to be like a transaction of which we agree on how much you need, we ensure you have that money and we agree on targets and timelines that you will deliver on,” he said.
On his part, Mr. Martin Adu-Owusu, the Managing Director of NTC said the Corporation had taken pragmatic steps to improve its performance.
As part of the corporation’s three-year strategic plan, it is working on expanding its online and social media presence, he said.
He added that the corporation had engaged an App developer to create an App for the NTC to sell newspapers, as well as generate revenue through digital advertisements.
Present at the durbar were the Deputy Information Minister-designate, Fatimatu Abubakar, Chairman of the National Media Commission, Mr. Yaw Boadu-Ayeboafo and the Chairperson of the Parliamentary Select Committee on Communication, Madam Cynthia Mamle Morrison.
Juliet Etefe, ISD