The Graphic Communications Group Limited (GCGL) has launched a Digitalised Archive system, which contains national records and information spanning over 70 years to support academic institutions with research.
Speaking at the launch last Wednesday in Accra, the Minister for Information, Mr Kojo Oppong Nkrumah, said he was particularly impressed with the initiative since GCGL demonstrated that in the digital era, businesses must either innovate or die.
He stated, “The Graphic Digitalised Archives is revolutionary as it presents an opportunity for academic institutions, the media, brand managers and other entities to access reliable and accessible records. The digitalised archives come in handy for academic institutions to conduct their research.”
According to the Minister, the digitalised archives would provide a pool of knowledge from which all kinds of media organisations could get reliable information for their work.
He added that the decision by the GCGL to invest in a digitalised archive would respond to the evolving phase of the media space.
Mr Oppong Nkrumah further stated that the platform would facilitate the work of brand managers, especially in the political, entertainment and corporate world.
He mentioned that people who manage political personalities, artists and corporate brands could use the GCGL’s digitalized archives to figure out how their brand began and evolved.
Patience Anaadem, ISD