The Information Services Department (ISD) has commenced the assessment of State Public Relations Officers (PROs) assigned to the various Ministries, Departments and Agencies (MDAs), Regional Coordinating Councils (RCCs), and Metropolitan, Municipal and District Assemblies (MMDAs) for 2023.
The two-week exercise, which started on October 2nd, 2023, forms part of the Department’s mandate as the government’s public relations outfit and of the Public Relations Coordinating Division (PRCD) Action Plan.
The Acting Chief Information Officer of ISD, Mr David Owusu-Amoah, stated that the assessment was essential because it would enable the Department to ascertain whether or not the PROs were on track and meeting their objectives.
He advised the PROs to embrace Artificial Intelligence to effectively carry out their duties.
He stated, “I appeal to you to endeavour to use AI to enable you to execute your job effectively and efficiently in achieving your respective organisational goals. In doing so, you can monitor and evaluate the efficacy of media campaigns and spot opportunities for media interaction.”
The Head of the Public Relations Coordinating Division (PRCD), Mrs Ethel Cudjoe Amissah, indicated that the assessment would ensure that State PROs were evaluated in accordance with the precise work they perform.
She explained that the exercise would be conducted in two parts beginning with a Panel Assessment.
“This will involve PRO performance assessment by a panel. The panel will also assess the PROs at the regions and foreign missions virtually.
“The second part will involve the assessment of PROs at the various MDAs in Accra by a team from PRCD who will engage the immediate supervisors of the PROs,” she added.
The PROs from the Ministries of Transport, Youth and Sports and Gender, Children, and Social Protection (MoGCSP) were evaluated on Monday.
Patience Anaadem, ISD