The Ministry of Youth and Sports on Wednesday signed a memorandum of understanding with the National Service Scheme to deploy service personnel to key sports organisations.
The Minister for Youth and Sports, Mr Mustapha Ussif, said the aim was to synergize academic knowledge with practical experience to enhance the positioning, promotion and branding of various clubs and federations to enable them to compete on a global scale.
He stressed the need to utilise the competence and talent of the service personnel who are committed to offering their knowledge and abilities in fields like social media, marketing, physiotherapy, psychology and finance, among others.
Mr Ussif urged all parties involved in the collaboration to seize the opportunities and derive maximum benefit from the initiative to help grow their respective organisations, calling on them to play their roles diligently.
“Remain committed to the successful implementation of the Memorandum of Understanding and together, we can drive youth and sports development in Ghana to unprecedented heights,” he added.
On his part, the CEO of Ghana National Service Scheme, Mr Osei Assibey Antwi, said the collaboration was the first of its kind and that various organisations and sports federations need the youth to help with the administration and branding of their institutions.
He added that marketing is a critical aspect of sporting clubs and believed the service personnel would be able to design marketing strategies to get great interest and attention as well as sponsorship for the local leagues in Ghana.
The Director General of the National Sports Authority, Professor Peter Twumasi, indicated that the Authority receives a limited number of service personnel but due to the collaboration with the National Service Scheme, he would receive the required number of personnel to help in running the day-to-day administration of the Authority.
Grace Acheampong, ISD
